Humane Harness : Strategizing For Social Innovation

DEC 2011


Visual Communication, Design Strategy + Branding

This is a project in which I had to create a fictional product and communication strategy. I included this in my portfolio to demonstrate the breadth of my skill set. For this project I had to identify a problem, support my efforts with research, and synthesize the data to arrive at a creative solution. I chose to develop a product to encourage conversation within a community about  adopting pets and promoting proper care of animals. My solution engaged not only pet owners, but also pet supply stores and animal shelters.


Project completed for Image III, Visual Communication Design, 
Herron School of Art and Design, IUPUI

Faculty Supervisor

  • Lee Vanderkooi

Skills Utilized

  • Photography
  • Visual design
  • Identity design 
  • Branding
  • Storytelling
  • Concept development
  • Design stategy
  • Print production
  • Presentation